NEWSLETTER

Tariffs Create Turbulence in TBR Tire Market

Truck and Bus Radial (TBR) tyres stacked in a warehouse with tariff impact illustration

Tariffs Create Turbulence in TBR Tire Market

The global Truck & Bus Radial (TBR) tyre market is facing headwinds as new tariffs disrupt trade flows, pricing, and supply chains. Recent government policies in the U.S. and Europe aimed at countering low-cost imports from Asia are sparking both challenges and opportunities for tyre manufacturers worldwide.

Impact of Tariffs on Global Supply Chains

Analysts note that tariffs on Chinese and Southeast Asian TBR imports have:

  • Raised costs: Import prices for fleet operators are climbing by 15–20% in some regions.
  • Shifted sourcing: Buyers are increasingly turning to India, Thailand, and Turkey to diversify supply.
  • Boosted local production: European and U.S. manufacturers see stronger demand as fleets seek tariff-free alternatives.

Market Outlook for TBR Segment

Industry experts forecast continued volatility in the TBR sector through 2026. While tariffs aim to protect domestic producers, they risk squeezing transport companies already facing high fuel costs. At the same time, premium tyre makers may gain market share as fleet operators shift toward quality and durability to offset rising operational expenses.

What This Means for Fleets and OEMs

For logistics providers, the turbulence in the TBR market emphasizes the importance of flexible procurement strategies. OEMs and tyre distributors are also expected to pass some of the additional costs down the supply chain, potentially raising overall freight rates.

Reference

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